IG LESSON VI; ENGAGE WITH YOUR FOLLOWERS

Instagram engagement used to be simple. “Engagement” equaled likes and comments, and your goal for increasing Instagram engagement was to get more likes and comments.

Current Instagram has rapidly evolved, and with new features like Instagram Stories changing the platform, the definition of “engagement” has changed too. Instagram engagement in 2018 is still likes and comments, but it’s also views, shares, saves, swipe ups, and DM’s. Views alone can mean multiple things: there’s views on a video post, views on your stories, and views on your highlights! It’s time that we start changing how we think about Instagram engagement

Instead of limiting engagement to just the likes and comments on each of your photo posts, you should be thinking about the engagement of your entire account. If you’re getting a ton of views on your stories but not as many likes on your posts, that’s totally okay

CREATE SUPER FANS THROUGH INSTAGRAM STORIES HIGHLIGHTS:- If you want to increase Instagram engagement, a great place to start is with your most active followers. An easy way to turn your regular followers into super fans is by using Instagram Stories Highlights. Think of your Instagram Stories Highlights like content buckets for your profile. By creating different categories of your highlights, you’re inviting your followers to spend more time engaging with your business, watching your content, and learning more about your products or services




Erin Ireland uses is one great example of how to use highlights to engage existing followers and attract new followers. She shares delicious vegan recipes through her Instagram Stories every day

After she makes a recipe on her Instagram Stories, Erin pins the recipe to her Instagram profile by turning it into an Instagram Stories highlight, so people can watch the recipe right on her profile whenever they’re ready to make it at home



After you’ve created your Instagram Stories highlights, it’s time to get your existing followers to watch them by driving views of your highlights from your regular Instagram posts.
Add a call to action in your Instagram caption to watch your highlight for more, like Erin does:
Existing followers rarely visit your Instagram profile after they’ve followed you, so it’s important that you encourage them to check out your highlights, because they might not know they even exist if you don’t tell them!This is how you grow your brand engagement without having to do any extra work

USE ALL INSTAGRAM FEATURES

Instagram algorithm favors accounts that use all of Instagram’s features, so if you’re only posting photo posts on Instagram, you’re not doing your content's engagement any favours

Some of the things you can begin to try out is

  • experimenting with carousel posts, or create a poll in your Instagram Stories! Instagram is constantly coming out with new features, so even if you don’t love them, it’s worth trying them out to boost your performance in the algorithm
  • Switch to an Instagram business profile:- business profiles have access to powerful Instagram analytics that you can use to help you learn more about who your audience is, and what type of content they like, which will help you create more engaging content
Business profile also provide the following advantages
  • Adding links to Instagram Stories
  • Shopping on Instagram
  • Scheduling Instagram posts
  • Boosted Posts and Instagram Ads
  • Instagram Insights



 Being an Instagrammer in 2018 and beyond requires you to think outside of likes and comments and instead focus on views



Instagram Stories is quickly becoming the hottest social media platform, but many businesses haven’t caught on to the trend yet, or are hesitant to go all in on Instagram Stories. Since Instagram Stories are still so new, now is the time to really build an engaged audience before it becomes too saturated. One of the best ways to do this is to be consistent and post regularly

The best part is, your Instagram Stories content doesn’t have to be super exciting every single day as IG stories gives you an opportunity to really be who you are whether in an exciting, boring or stressful day. It's up to you if you decide to post it
OK, MAKE SURE POST IT & ENGAGE... VERY IMPORTANT
 

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