IG LESSON IV; BUILD A STUNNING INSTAGRAM FEED

You follow 20 new accounts in hope that these people will check out your account and follow you back:
  • 15 of them check out your account
  • 7 of them interact with you (like or comment on one of your images)
  • Only 3 decide to follow you back
This could mean you have solely been focused on acquiring followers without really paying attention to the content of your feed
The goal isn’t to bring more viewers to an Instagram account. The goal is to get more people to turn that blue follow button green
How cool would it be if you followed 20 new accounts, and all 20 accounts followed you back? This is called increasing your conversion rate

First you need to make your Instagram profile look great because unless you are a star or some sort of public figure, nobody is going to follow a profile that has poor quality images
If your goal is to showcase your photography, then your photos must look good. It’s better to post nothing than to post a bad photo.
The first thing to do is upload about 15 – 20 of your best images. If you don’t have that many, keep working on it. Make sure you only post high quality eye-catching photos.
Learn how to use your camera’s settings. You might also consider using a more advanced phone camera app.

SHOOT YOUR PHOTOS IN BRIGHT LIGHT

Taking your snaps when the sun is out will result in beautiful, bright photos. Light will help to bring out the details in your photos. Not to mention its super flattering! Photos taken with bad lighting usually results in a loss of detail, graininess or a blurry photo


SEE YOUR INSTAGRAM FEED AS A BIG PICTURE

Settling on a theme or style can help you direct your shoots and look for similar elements. Your theme should be a style or ‘look’ that you love and would like to replicate in your images

An example of a really cool Instagram theme is  the account; @cestmaria who uses bright coloured backgrounds and a minimalist approach as a recurring element in her Instagram
Or
@noellekramer who uses shades of pink and blue and beautiful sunsets throughout her images. The result? A beautiful, consistent and pretty lookin’ feed
Your style/theme could be any pattern that works for you, the thing to remember is to be consistent and pleasing

Also keep in mind that certain types of photos do particularly well on Instagram. In my experience beach photos, reflections, silhouettes and sunsets get the most likes. Portrait photos are generally not as popular








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